Postum has been a beverage staple in households across America for over a century now. It has been the beloved way of starting mornings by generations of families. Even after its discontinuation in 2007 and then restart in 2012, it is still loved by its loyal consumers, and now, new-generation drinkers are also getting attracted to it.
A little History First
Postum’s beginnings date back to 1895 in a small white barn in Battle Creek, Michigan. It was created for the first time as a healthier alternative to coffee by using roasted wheat and molasses.
Postum quickly became popular as a caffeine-free beverage because it offered a gentler, smoother, caffeine-free choice for those seeking a natural way to enjoy a hot, satisfying drink without the caffeine jitters.
Families in the early 1910s and 20s appreciated that Postum could be enjoyed by everyone from children to grandparents. Postum also helped bring families together around the breakfast table.
In 2007, Postum was discontinued when Kraft acquired Postum through General Foods. The lovers of Postum around America responded with a passionate campaign “Bring Back Our Postum”.Soon, the campaign was all over the internet using online petitions, blogs and websites.
Finally in 2012, the coffee substitute, Postum, was purchased by Eliza’s Quest Foods of Charlotte, North Carolina. The company was founded by June and Dayle Rust, two long-time Postum users who grew up with it in their families and who appreciate the deep emotional connections with the brand.
Below are a few reasons that made Postum the Choice of Generations of Families:
A Legacy
Postum began in 1895 and became a family favorite across America. Its roots in history make it a beloved tradition for many families, passed down through generations as a comforting staple.
A Healthier Choice
Many Families across the country see Postum as a healthy alternative to traditional caffeine drinks like coffee. Postum is made by ingredients including roasted wheat, bran, and molasses. Using these ingredients offers it a natural and caffeine-free option for those seeking a warm beverage without the stimulating effects of coffee.
Its simplicity and health-conscious appeal which makes it suitable for all ages is one of the most significant reasons for Postum being a choice of generations of families.
Nostalgia in Every Sip
For many Postum lovers, Postum is more than a beverage. It’s a connection to their memories with loved ones. Postum’s timeless flavor brings back moments that they shared around the family table.
The taste and smell of Postum beverages evoke fond memories for many. For some, it’s a connection to childhood moments spent with parents and grandparents. For others, Postum has become a tradition to enjoy during family gatherings or start a quiet morning routine. This nostalgia is a powerful force that binds generations of families with Postum.
Adaptation to Modern Lifestyles
Postum has evolved with time to go hand and hand with modern time needs. Postum carries a flexibility in it that allows it to be enjoyed in various forms of food and beverages such as a classic warm drink, a latte, or an ingredient in innovative recipes like Postum Cake.
Postum is a beverage that grows with its consumers. One of the main reasons that people love Postum is the amount and variety of different recipes you can make with it ranging from Postum protein Drink for fitness freaks to Cold Postum Drinks for a hot summer afternoon.
Postum’s Efforts towards Sustainability
Postum is more than just a beverage. It is a brand deeply rooted in sustainability. We source our ingredients responsibly as we believe that every sip should reflect our dedication, love, and respect for planet Earth.
At Postum, we carefully choose only clean and natural ingredients for our blends. The roasted wheat bran, wheat, and molasses come from responsible sources which minimize our ecological footprint while your favorite favors Postum.
Postum stands as a testament to tradition, health, and sustainability, bringing families together across generations. Its legacy of offering a natural, caffeine-free alternative has created a loyal following, while its adaptability ensures it continues to fit seamlessly into modern lifestyles.
