About Our Company
Keeping Us Healthy For More Than 100 Years Postum® was Introduced to American households in 1895, POSTUM® Instant Beverage has been the top selling coffee alternative that is caffeine free for well over 100 years. POSTUM® was created in a humble kitchen, using simple healthy ingredients and quickly became a classic beverage known for its distinctive flavor.
In 2007, when POSTUM® was discontinued by a large food company, there began a groundswell of support from loyal POSTUM® drinkers “Bring Back Our POSTUM®!”
We at Eliza’s Quest Foods felt the same way. Like many other loyalists, we tried the available coffee substitutes. After many well-meant attempts, we arrived at the conclusion that the POSTUM® recipe with wheat was far better and something had to be done.
Starting like C.W. Post so long ago, we worked in our kitchen to recreate that POSTUM® flavor from wheat and molasses. In 2008, POSTUM® was once again created in a small kitchen with the same ingredients used since the 19th century.
Still the fans continued clamoring for POSTUM®’s return. Blogs, petitions and articles said the same thing, “Bring Back Our POSTUM®.” Eliza’s Quest went to work to make that happen and today we’re proud to offer POSTUM®, the world’s best coffee substitute that is completely caffeine free so you and your family can once again enjoy the delicious taste you love from the brand you trust.
Eliza’s Quest Foods, LLC acquired the rights to POSTUM® and for the past three years have been working to bring it back to market for all the loyal supporters who love Postum as a coffee alternative that is caffeine free. Co-owners and lifelong POSTUM® drinkers Dayle and June Rust spearheaded the drive initially. Through their research and development, they met food scientist Tom Luallen and his wife Cheryl. It was a perfect match of the Rust’s passion and the Luallen’s food production expertise.
Bringing the product to market has not been without its challenges. Replicating the POSTUM® process was difficult but with Tom’s knowledge, we have succeeded. It has been time-consuming and we thank all of you for your patience. We know you understand that POSTUM®’s unique flavor doesn’t come from a cookie cutter recipe and that we want to offer you the best coffee replacement possible. While we were working on the process, we were also able to secure the POSTUM® trademark. This was something of an unexpected miracle, and gave us additional impetus in our journey to market.
To all the POSTUM® fans who believed, we are excited and proud to bring you the one and only roasted wheat, bran and molasses beverage with over one hundred years of satisfied drinkers: POSTUM®!
GET POSTUM IN A STORE NEAR YOU! Send this PDF to your local grocery store and ask them to carry it today!