About Our Company
Keeping Us Healthy For More Than 100 Years Postum® was Introduced to American households in 1895, POSTUM® Instant Beverage has been the top selling coffee alternative for well over 100 years. POSTUM® was created in a humble kitchen, using simple healthy ingredients and quickly became a classic beverage known for its distinctive flavor.
In 2007, when POSTUM® was discontinued by a large food company, there began a groundswell of support from loyal POSTUM® drinkers “Bring Back Our POSTUM®!”
We at Eliza’s Quest Foods felt the same way. Like many other loyalists, we tried the available alternatives. After many well-meant attempts, we arrived at the conclusion that the POSTUM® recipe with wheat was far better and something had to be done.
Starting like C.W. Post so long ago, we worked in our kitchen to recreate that POSTUM® flavor from wheat and molasses. In 2008, POSTUM® was once again created in a small kitchen with the same ingredients used since the 19th century.
Still the fans continued clamoring for POSTUM®’s return. Blogs, petitions and articles said the same thing, “Bring Back Our POSTUM®.” Eliza’s Quest went to work to make that happen and today we’re proud to offer POSTUM® so you and your family can once again enjoy the delicious taste you love from the brand you trust.
Eliza’s Quest Foods, LLC acquired the rights to POSTUM® and for the past three years have been working to bring it back to market for all the loyal supporters. Co-owners and lifelong POSTUM® drinkers Dayle and June Rust spearheaded the drive initially. Through their research and development, they met food scientist Tom Luallen and his wife Cheryl. It was a perfect match of the Rust’s passion and the Luallen’s food production expertise.
Bringing the product to market has not been without its challenges. Replicating the POSTUM® process was difficult but with Tom’s knowledge, we have succeeded. It has been time-consuming and we thank all of you for your patience. We know you understand that POSTUM®’s unique flavor doesn’t come from a cookie cutter recipe and that we want to offer you the best product possible. While we were working on the process, we were also able to secure the POSTUM® trademark. This was something of an unexpected miracle, and gave us additional impetus in our journey to market.
To all the POSTUM® fans who believed, we are excited and proud to bring you the one and only roasted wheat, bran and molasses beverage with over one hundred years of satisfied drinkers: POSTUM®!
GET POSTUM IN A STORE NEAR YOU! Send this PDF to your local grocery store and ask them to carry it today!